Persönlich Magazine - "The Social Media Swiss Cross"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Suíça

1069

Titulo	The Social Media Swiss Cross
Agência	Ruf Lanz Werbeagentur
Campanha	The Social Media Swiss Cross
Anunciante	Persönlich
Marca	Persönlich Magazine
Posted	Novembro 2019
Sector Empresarial	Jornais, revistas e livros
História	Every four years, the Swiss people elect the national parliament. On 20 October 2019, the time has come again. With one difference: Never before have politicians spent so much money on their election campaigns on social networks. How strongly does this strategy influence the elections in Switzerland?"persönlich", the Swiss marketing magazine, dedicated several articles to this question and interviewed both political scientists and social media experts. A special motif was created for this purpose. The famous Swiss cross - a symbol of Switzerland's independence for centuries - suddenly reminds us suspiciously of the Facebook logo. On print ads, posters and - of course - social media posts.
Tipo de Mídia	Imprensa e publicações
Creative Director, Copywriter	Markus Ruf
Ilustração	Catherine Martin
Director de arte	Catherine Martin
Executivo de contas	Lara Cavelti