Markus Ruf
Concepteur / rédacteur at Ruf Lanz Werbeagentur
Zürich, Suíça
TituloWolf/Sheep
BriefThe key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear.
Agência
Campanha Social contact can be frightening
Anunciante Autism Forum Switzerland
Marca Autism Forum Switzerland
Data da primeira Transmissão/Publicação 2017 / 12
Sector Empresarial Associações de informação e de luta contra doenças
Legenda Social contact can be frightening for people with autism
História Autism Forum Switzerland is a nonprofit organization. Their national sensitization campaigns aim to awaken the public’s understanding for people with autism.
Tipo de Mídia Imprensa e publicações
Director criativo
Director criativo
Director de arte
Redator
Fotografia / Illustration
Executivo de contas

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