| Titulo | Donald Trump |
| Agência | Ruf Lanz Werbeagentur |
| Campanha | Donald Trump |
| Anunciante | Art Museum Konstruktiv, Zurich |
| Marca | Art Museum Konstruktiv |
| Posted | Novembro 2017 |
| Sector Empresarial | Festivais, museus |
| História | We demonstrated the idea of constructivist art on someone who is usually not constructive at all: Donald Trump. For this purpose, we reduced the polarizing president of the USA to surface, color and shape – true to the spirit of the art movement displayed in the museum. The campaign drew attention to the museum in a surprising way. This made it possible to address a new audience besides the usual art insiders and to make them curious about constructivist art. |
| Problema | The Art Museum Konstruktiv in Zurich is the only institution in Switzerland dedicated to the exploration of constructivist art. Constructivist art is an art movement with a strong emphasis on abstraction. |
| Tipo de Mídia | Exterior |
| Director criativo | Markus Ruf |
| Director criativo | Danielle Lanz |
| Redator | Markus Ruf |
| Director de arte | Catherine Martin |
| Illustrator | Catherine Martin |
| Executivo de contas | Linda Egloff |
More Work
SEE ALLEye-catching Cat (English Translation)
- MARCA:
- Tier im Recht
- AGÊNCIA:
- Ruf Lanz Werbeagentur
Eye-catching Cat in editorial environment (German)
- MARCA:
- Tier im Recht
- AGÊNCIA:
- Ruf Lanz Werbeagentur
Laboratory mice «Paragraph sign»
- MARCA:
- Tier im Recht
- AGÊNCIA:
- Ruf Lanz Werbeagentur
Mister/Whisky
- MARCA:
- Center for Addiction Therapy
- AGÊNCIA:
- Ruf Lanz Werbeagentur
Lady/Cocktail
- MARCA:
- Center for Addiction Therapy
- AGÊNCIA:
- Ruf Lanz Werbeagentur
Young woman/Red wine
- MARCA:
- Center for Addiction Therapy
- AGÊNCIA:
- Ruf Lanz Werbeagentur
Always stop before eating (Chicken)
- MARCA:
- BFU (Swiss Council for Accident Prevention)
- AGÊNCIA:
- Ruf Lanz Werbeagentur