Titulo | As Irish As "Bye" |
Agência | Boys and Girls |
Campanha | Aldi's 100% Irish Fresh meat |
Anunciante | Aldi |
Marca | Aldi |
Data da primeira Transmissão/Publicação | 2015 |
Sector Empresarial | Carne fresca, salsichas |
Problema | The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish. |
Resultado | Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Pós produção | Windmill Lane |
Director criativo | Rory Hamilton |
Director de arte | Mikey Fleming |
Redator | Sam Moorhead |
Director de contas | Chris Upton |
Account Manager | Kieran O'Donovan |
Produtor da agência | Derek Doyle |
Produtora | The Speers Film Production Co. |
Realizador | Tom Merilion |
Producer | Jonny Speers |
Director de fotografia | Simon Walsh |
Editor | Lee Hickey |
Som | Mutiny Recording Studios |
Sound Engineer | Mark Richards |
VFX Company | John Kennedy |
VFX Company | Mark Bailey |
VFX Company | Shayne Murphy |
Casting | Pearce McMahon |
Agency Planner | Margaret Gilsenan |
Agency Production Coordinator | Sarah Chadwick |