Tom Merilion
Director at HLA
Dublin, Irlanda
TituloAs Irish As "Bye"
Agência
Campanha Aldi's 100% Irish Fresh meat
Anunciante Aldi
Marca Aldi
Data da primeira Transmissão/Publicação 2015
Sector Empresarial Carne fresca, salsichas
Problema The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish. 
Resultado Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss 
Tipo de Mídia Televisão e Cinema
Comprimento
Pós produção
Director criativo
Director de arte
Redator
Director de contas
Account Manager
Produtor da agência
Produtora
Realizador
Producer
Director de fotografia
Editor
Som
Sound Engineer
VFX Company
VFX Company
VFX Company
Casting
Agency Planner
Agency Production Coordinator

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