André Laurentino
CCO at Ogilvy UK (a WPP company)
London, Reino Unido
TituloLet’s Talk the Joy of Later Life Sex
Agência
Campanha Let’s Talk the Joy of Later Life Sex
Anunciante Relate
Marca Relate
Data da primeira Transmissão/Publicação 2021 / 4
Sector Empresarial Acções caridade, fundações, voluntariado
Filosofia Relationship charity, Relate has unveiled ‘Let’s Talk the Joy of Later Life Sex’, a new campaign championing sex and intimacy in our later years. The campaign saw renowned British photographer, Rankin, shoot five older couples and one woman in their most intimate settings and explores everything from long-term love to new adventures, tender intimacy to the more risqué. The campaign features a wide range of older people, from Andrew and Mark who have been together for 31 years, to Chrissie, who has had a double mastectomy, and her partner Roger, to Daphne and Arthur who still hold hands when they walk. The cast are real people (not actors or models) of varying ethnicities, sizes, shapes and sexualities, with the aim of showing that we can all feel empowered to think and talk about sex and intimacy as we grow older. The pro bono ‘Let’s Talk the Joy of Later Life Sex’ campaign was conceived by advertising and marketing agency, Ogilvy, in response to a lack of older generational intimacy in advertising. Featuring a hero 30” film and eight print executions, the creative will be appearing nationwide from today across DOOH, press and digital. All media for the campaign has been donated and has an approximate value of £250k. Interviews with all cast members will also feature on Relate’s owned channels at launch.
Tipo de Mídia Case Study
Comprimento
Produtora
Head of Marketing
Director of Communications & Engagement
Media & Communications Manager
Client Partner
Chief Executive Creative Director
Chief Creative Officer
Equipa criativa
Equipa criativa
Client Partner PR
Diretor dos Negócios
Group Programme Director
Designer
Art Buyer
Art Buyer
Fotógrafo
Agência de Mídia
Managing Partner
Produtor
Editor
Post-production Producer
Intimacy Coach
Pós produção
Pós produção

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