SAAQ - "It Has To Stop"

LG2

LG2 Montréal, Canadá

9079

Titulo	It Has To Stop
Agência	LG2
Campanha	It Has To Stop
Anunciante	Société de l'assurance automobile du Québec (SAAQ)
Marca	SAAQ
Data da primeira Transmissão/Publicação	2020 / 1
Sector Empresarial	Seguros
Filosofia	The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping.
Tipo de Mídia	Viral
Comprimento	50 seconds
Creative Vice President	Luc DuSault
Director de arte	Vincent Bernard
Director de arte	Jean Lafreniére
Redator	Andrée-Anne Hallé
Director de contas	Alexandra Laverdière
Account Manager	Camille Savard
Agência de Mídia	Touché! phd
Realizador	Olivier Staub
Director de fotografia	Olivier Staub
Produtora	Great Guns USA
Produtor	Frederick Quintal
Som	Sylvain Roux
Som	Boulevard
Photography / Retoucher	Visual Box
Animação	Jean Marc Laurin
Visual Packaging	Shed
Animação	Shed