| Titulo | Scratch (French) |
| Agência | DDB Paris |
| Campanha | Scratch (French) |
| Anunciante | Rossignol |
| Marca | Rossignol Scratch |
| Data da primeira Transmissão/Publicação | 2003 / 11 |
| Produto | Free style ski |
| Produto (língua original) | Ski free style |
| Sector Empresarial | Equipamento desportivo e de ócio |
| Filosofia | The purpose is to provoke a disruption both in the speech and the form so that to make outdated the classical antagonism between ski and snowboard. The speech : Scratch was born from the union between ski and snowboard. The form : a crazy world which looks like nothing existing, mixing illustrations, photographies and absurdities. |
| Filosofia (língua original) | Dès lors sur le sujet Scratch, il sagit de provoquer la rupture dans le discours et dans la forme pour rendre caduque le classique antagonisme ski - snowboard. Dans le discours : Scratch. Né de lunion du ski et du snowboard. Dans la forme : un univers loufoque qui ne ressemble à rien de connu, mixant illustrations, photographies et absurdités. |
| Problema | The product is halfway between snowboard and ski, as far as the conception and the target are concerned. In terms of perception, you have either ski brands, either snowboard brands. |
| Problema (língua original) | Le produit est à la croisée du snowboard et du ski, tant en termes de conception (bi-spatules, lignes de cotes, chants inclinés), quen termes de cible (des jeunes, snowboarders dans lâme). En perception, il y a aujourdhui soit des marques de ski, soit des marques de snowboard. Rossignol modifie la donne en imposant un nouveau concept qui dépasse le clivage traditionnel. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | França |
| Director de publicidade | Eric Leboucher |
| Director de publicidade | David Bouvier |
| Account Manager | Vincent Leorat |
| Account Manager | Etienne Bourdeau |
| Director criativo | Sylvain Thirache |
| Director criativo | Alexander Kalchev |
| Director de arte | Jean Yves Lemoigne |
| Redator | Nicolas Jacques |
| Redator | Jérôme Langlade |
| Art Buyer | Yetty Buisseret |
| Illustrator | Jean Lecointre |
| Produtor da agência | Agathe Michaux-Terrier |
| Produtora | Wanda Paris |
| Realizador | Metronomics |
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