Michelle Headley
SVP, Operations at Alma
Coconut Grove, Estados Unidos
TituloChange the Ref: 3D Activist
Agência
Campanha 3D Activist
Anunciante Change the ref
Marca Change the ref
Data da primeira Transmissão/Publicação 2018 / 10
Sector Empresarial Acções caridade, fundações, voluntariado
História As of October 25, 2018, #GuacIsBack. A statue of teen Joaquin “Guac” Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protest 3D guns. With 3D printers, getting a gun can be as easy as downloading it. “These dangerous devices can be made on demand, can bypass security checkpoints undetected, and have no serial number, thus making the guns untraceable,” explains Manuel Oliver, Joaquin’s father, and founder of the Change the Ref organization bringing the project to life with the help of ALMA Advertising Agency. Using the same tool that prints these firearms, the statue is a life-sized printed replica of Joaquin holding a flower – a touching nod to the bouquet he was holding as he died which were a Valentine’s Day gift for his girlfriend. The statue will be wearing a pin, which can be scanned from any smartphone and leads to a site collecting petition signatures to demand regulation on 3D guns. The activation also encourages visitors to sign up to vote ahead of the November 6th midterm elections and fight to get rid of over 30 pieces of legislation against gun control. “It’s an unfortunate reality that these sneaky, deadly weapons exist,” says Iu La Lueta, ECD of Content on the ALMA team. “But we’ve found a way to fight back with their own tools.” “We’re hoping that by bringing Guac back, we can motivate citizens to make some real change,” explains Virgilio Flores, Creative Director on the ALMA team. You can join Guac in Times Square on October 25th from 9-3pm and support the protest. Next, the activist will be available to join other protests fighting for gun control representing all the people behind him. You can also follow the work of Joaquin’s parents, Manuel and Patricia Oliver, through their foundation at ChangeTheRef.org. To view more of Alma’s work, visit www.AlmaAd.com, or follow their social accounts at @AlmaAgency.
Tipo de Mídia Case Study
Comprimento
Creative Chairman/Ceo
Co-President/Chief Creative Officer
Svp/Operations
Executive Creative Director/Content
Director executivo criativo
Creative Director
Director assistente criativo
Redator
Produtor executivo
Producer
Business Affairs Manager
Creative Manager
Communications Manager
Communications Coordinator
Supervisor Senior Translator/Proofreader
Translator/Proofreader
Translator/Proofreader
Studio Executive Producer
Studio Senior Producer
Editor
Editor
Editor/Conform/Gfx
Produtor executivo
Engenheiro de áudio
Composer
Customer Relations
Project Manager
Project Manager
Founder
Technician
Technician
Director
Produtor executivo
Local Producer
Director de fotografia
Production Manager
Assistant Camera Operator
Production Assistant
General & Electric
Sound Operator
Fotógrafo
3D Animator
Unique Imaging Printing
Director Of Photography
Sound Operator
Production Assistant
Camera Operator
Sound Operator
Production Assistant

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