| Titulo | Change you view in the kitchen |
| Agência |
BBDO Russia Group
|
| Campanha |
Change you view in the kitchen
|
| Anunciante |
IKEA
|
| Marca |
IKEA
|
| Data da primeira Transmissão/Publicação |
2012 / 6
|
| Sector Empresarial | Mobiliário para o lar
|
| História | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
| Filosofia | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
| Problema | Solution: Instinct (Russia, Moscow) created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
| Resultado | In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
| Tipo de Mídia |
Web site
|
| Design |
Multimedia-designers programmers Actionfilm
|
| Designer |
Maksim Demkin
|
| Redator |
Yaroslav Orlov
|
| Director criativo |
Digital Creative Director Kolya Fabrika
|
| Director criativo |
Yaroslav Orlov
|
| Director criativo |
Roman Firainer
|
| Contribuição da agência |
Internet agency B-Reel
|
| Contribuição da agência |
Instinct
|