Titulo | Change Your View in the Kitchen |
Agência | BBDO Russia Group |
Campanha | Change you view in the kitchen |
Anunciante | IKEA |
Marca | Ikea |
Data da primeira Transmissão/Publicação | 2012 / 1 |
Sector Empresarial | Mobiliário para o lar |
História | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
Filosofia | |
Problema | Idea description: The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. Solution: We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
Resultado | Result:In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
Tipo de Mídia | Web site |
Other | Digital Creative Director Kolya Fabrika |
Redator | Yaroslav Orlov |
Programador | Actionfilm |
Designer | Maksim Demkin |
Director de arte | Roman Firainer |
Director criativo | Yaroslav Orlov |
Director criativo | Roman Firainer |