| Titulo | ABC of sleeping |
| Agência | Instinct |
| Campanha | ABC of sleeping |
| Anunciante | IKEA |
| Marca | IKEA |
| Posted | Outubro 2008 |
| Produto | Goods for sleeping |
| Sector Empresarial | Mobiliário para o lar |
| Legenda | We'll teach you to sleep |
| História | TVC was produced within IKEA "ABC of Sleeping" campaign that was promoting IKEA Bedrooms business. Its objective is to make people think about the way they sleep. Everyone sleeps her/his own way. IKEA tries to offers everyone not a universal, but individual solutions for sleeping. The spot visualizes different people sleeping in different ways. Bedroom furniture from IKEA is an ABC, and miracle of sleeping is built from its letters. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director criativo | Roman Firainer |
| Director criativo | Yaroslav Orlov |
| Director de arte | Roman Firainer |
| Redator | Yaroslav Orlov |
| Produtora | Just Production |
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