ABB YuMi - "YuMi & Bocelli"

House of Communication Zurich

House of Communication Zurich Zurich, Suíça

6407

Titulo	YuMi & Bocelli
Brief	This campaign set out to challenge the belief that humans and robots are incompatible. By placing the robot YuMi in the role of conductor at a live orchestral performance, this often feared technology was given a warmer side. Our greatest feats are those we achieve together, whether it's with our fellow human beings or with the technology that aids us.
Agência	House of Communication Zurich
Campanha	YuMi & Bocelli
Anunciante	ABB Asea Brown Boveri Ltd
Marca	ABB YuMi
Posted	Novembro 2018
Sector Empresarial	Questões ambientais e animais
História	ABB’s YuMi is a collaborative industrial robot that is helping transform smallparts manufacturing around the world.
Tipo de Mídia	Case Study
Designer gráfico	Tizian Lienhard
Director de arte	Denis Schwarz
Redator	Henry Clarke
Redator	Jan Krohn
Director executivo criativo	Raul Serrat
Director criativo	Michael Kathe
Director criativo	Reto Clement
Public Relations Agency	Hering Schuppener
Producer	EFEX GmbH
Director de contas	Nathalie Kineider
Account Manager	Nicolas Gspan
Client Chief Executive Officer	Ulrich Spiesshofer
Client Group Senior Vice President	Chris Sieder
Client Head of Global Media	Saswato Das
Client Group Vice President	Amélie Ponchau