| Titulo | BBQ Bundle |
| Agência | St. Luke’s Communications |
| Campanha | Summer 2021 |
| Anunciante | Ocado |
| Marca | Ocado |
| Data da primeira Transmissão/Publicação | 2021 / 6 |
| Sector Empresarial | Compras online e comércio electrónico |
| Filosofia | The new campaign celebrates the summer traditions of BBQs, picnics, sun-bathing and garden get-togethers and highlights tribes of people with familiar characteristics who like to get together and eat outdoors in the sunshine. From ‘charred sausage lovers’, to ‘half in the sun, half in the shade picnic-ers’, ‘gin o’clockers and ‘sunset spritzers’. The sunny tribes are matched to deals on much-loved brands including Heinz ketchup, Doritos and Holy Guacamole. Summer themes are also highlighted with sports fans cast as ‘half-time snack grabbers and tennis pros who like their strawberries as the ‘armchair umpires’. Being safe in the sun is also covered, with the ‘can you do my backers’ - the folks we all recognise who cannot quite reach with the sun cream. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Som | Jungle Studios |
| Director de publicidade | Lisa McDowell |
| Director de publicidade | Sarah Emerson |
| Director de publicidade | Alex Raybould |
| Director de publicidade | Byrony Thomas |
| Director executivo criativo | Jules Vizard |
| Director executivo criativo | Al Young |
| Director de arte | Joanna Boyle |
| Redator | Matt Harvey |
| Agency TV Producer | Davina Hickson |
| Chief Strategy Officer | Dan Hulse |
| Planeador | Tara Ellis |
| Diretor dos Negócios | Anastasia Terzeon |
| Director de contas | Ross Ritchie |
| Account Manager | Maisie LaCosta |
| Account Manager | Hope Shooter |
| Executivo de contas | Sam Everett |
| Realizador | Gus Filgate |
| Producer | Clare Timms |
| Produtora | Darling Films |
| Director de fotografia | Matt Fox |
| Pós produção | Nineteentwenty |
| Editor | John Mayes |
| Colorist | Kai Van Beers |
| Sound Engineer | Ben Leeves |
| Music Supervision | Native |