Pablo Minces
Executive Creative Director at Santo Buenos Aires
Buenos Aires, Argentina
TituloDiesel Island
Agência
Campanha Diesel Island
Anunciante Diesel
Marca Diesel Apparel
PostedAgosto 2011
Sector Empresarial Vestuário, moda e calçado
Filosofia Equal parts social game, fashion catalogue and irreverent history lesson, this tells the story of Diesel's sovereign state and prompts users to ascend the ranks from "Illegal Immigrant" all the way through to "President" by settling on the Island and performing civic duties which inform the democracy. Each Island President gets unmoderated control of Diesel's Twitter feed for a day. Other features include the ability to explore the Island and the clothes via a 360 Streetview mechanic as well as the "Pirate Radio Station", where users can search for virtually any existing piece of music to soundtrack their experience.
http://awards.stinkdigital.com/dieselisland/
 
Tipo de Mídia Interatividade
Produtora
Director criativo
Account Manager
Director de arte
Equipa criativa
Equipa criativa
Designer

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