Isabelle Baud
Produtor da agência at Upstart Film
Puteaux, França
TituloCouple
Titulo (língua original)Couple
Agência
Campanha Come into the Art - MAC/VAL
Anunciante Musée d'art contemporain du Val-de-Marne
Marca MAC/VAL
PostedNovembro 2005
Sector Empresarial Festivais, museus
Legenda Come into the Art
Legenda (língua original) Venez prendre l'Art
Filosofia An amazing and exclusive communication campaign to go with the opening.

Created by CLM BBDO agency, the campaign entitled "COME INTO THE ART" invites, through this pun, the spectator/visitor to live a unique moment mixing pleasure and discovery.

At the same time, it meets the ambition of the museum to give access to the whole inhabitants from Val-de-Marne and Ile-de-France to the contemporary art.
Filosofia (língua original) Une campagne de communication étonnante et inédite pour accompagner l’ouverture.

Conçue par l’agence CLM BBDO,la campagne signée « VENEZ PRENDRE L’ART » invite, par un jeu de mot, le spectateur/visiteur à vivre un moment de plaisir et de découverte.

Parallèlement, elle répond à l’ambition du musée de donner un accès à l’ensemble des Val-de-Marnais et aux habitants de l’Ile-de-France à l’art contemporain.
Problema The opening of MAC/VAL, Contemporary Art Museum of Val-de-Marne, in Vitry,is a national and international event, and accounts for one of the most important works in France for the recent years.
It consists in meeting three main objectives : a cultural commitment, a political one, and a strong mission for the common interest.
Problema (língua original) L’ouverture du MAC/VAL, musée d'art contemporain du Val-de-Marne, à Vitry, constitue un événement d’ampleur nationale et internationale, et représente une des plus importantes réalisations en France de ces dernières années. Il a vocation à satisfaire trois engagements majeurs : un engagement culturel, un engagement politique, et une forte mission d’intérêt général.
Tipo de Mídia Imprensa e publicações
Mercado França
Director de publicidade
Director de publicidade
Director criativo
Director criativo
Redator
Director de arte
Realizador
Art Buyer
Designer
Retocador digital

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