Ralph Poser
Diretor de Estratégia at Accenture Song (formerly Kolle Rebbe)
Hamburg, Alemanha
Titulo#LifeChangingPlaces - Mexico
BriefLufthansa #LifeChangingPlaces: Thomasina Miers returns to the place that changed her life.Germans love to travel. But they often travel to places they have been before or where they know what to expect. The German airline Lufthansa wants to encourage them to discover new places with the travel inspiration campaign #LifeChangingPlaces. And perhaps even learn something new about themselves on their journeys.Online and offline the moving image campaign tells stories about places that changed one person’s whole life. The challenge: Countless travel videos can be found online and in the audio-visual media. To make ourselves stand out, we use a visual style for the film that showcases the place in a new and authentic way that the spectators have never seen before.
Agência
Campanha #LifeChangingPlaces
Anunciante Lufthansa
Marca Lufthansa
Data da primeira Transmissão/Publicação 2017 / 1
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História This is the first one of the mini series #LifeChangingPlaces that follows people who went to a trip that in some form changed their lives. check out all stories at: https://www.lifechangingplaces.com
Tipo de Mídia Branded Content
Comprimento
story idea and concept
Chief Creative Officer
Diretor de Estratégia
Director executivo criativo
Director executivo criativo
Supervisor de conta
Account Manager
Director de arte
Director de arte
Director de arte
Digital Art Director
Redator
Redator
Redator
Produtor da agência
Produtora
Producer
Producer
Realizador
Director de fotografia
Camera Assistant
Camera Assistant
Camera Assistant
Editor
Post Production Company (
Supervisor
Lead
Colorist

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