Thanonchai Sornsriwichai
Director at Phenomena
Bangkok, Tailândia
TituloCaller
Titulo (língua original)Thai
Agência
Campanha Anyone Can Sell - HomePro
Anunciante HomePro
Marca HomePro
PostedDezembro 2013
Produto HomePro Sale
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
Legenda Price so cheap. Anyone can sell.
História Our price is the real presenter. Thus, we can ask anyone to advertise.
Filosofia We believe that if the idea is big enough, even catalog ads could create word of mouth. Under the idea ‘Price so cheap, anyone can sell’, we set up a production team to wander around Bangkok streets and asked real life people to be our TVC presenter. The more we shot, the more people talked about our movement in their communities. Many people are excited and waited for our shooting crew to come knock their doors. They all know that this is their chances to be put in television, although they realized that our real presenters were the prices.
Problema The brief was to create catalog ads on television every single week. Client saw an opportunity in their extra low prices to draw people. However, we saw a chance to make the campaign totally different from other promotion spots.
Resultado This TVC campaign enabled us to stand apart from other retail stores promotion spots. Audience enjoyed watching real people presenting our low prices in contrast to other TVC that had no confident in their products/services and opted to hire celebrities as their spoke person instead.
Tipo de Mídia Televisão
Comprimento
Mercado Asia Pacific, Tailândia
Produtora
Produtor da agência
Director de arte
Director de arte
Realizador
Director criativo
Redator
Empresa de design sonoro
Pós-produção
Empresa de produção

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