Mahou Premium Light - "Lighter World"

El Laboratorio

El Laboratorio Madrid, Espanha

10425

Titulo	Lighter World
Agência	El Laboratorio
Campanha	Lighter World
Anunciante	Grupo Mahou-San Miguel
Marca	Mahou Premium Light
Posted	Março 2009
Sector Empresarial	Cervejas, sidras
Legenda	There is a lighter world. Coming up?
História	Mahou Premium Light is a new beer with 35% less calorie. The agency El laboratorio commissioned an advert to director Nico Caicoya from Agosto, with the claim Theres a lighter world. Coming up?. To express the concept of lightness, the film would show a couple of dancers taunting gravity. But Caicoya wanted to keep the action real, not relaying on special effects for the story. Instead of that, a rotating set was built for the shooting in Prague. It looks as the actors dance all over the walls, but its the camera and the entire set the ones turning upside-down. Choreography was created by Suple, a choreographer that has worked before with artists such as Madness and Jamiroquai. On the other side, the music is a cover of Technotronics Pump up the jam, made by the canadian swing trio Lost Fingers.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Mercado	Europe
Realizador	Nicolás Caicoya
Equipa criativa	Daniel Ilario
Equipa criativa	Carlos Holemans
Equipa criativa	Manuel Montes
Equipa criativa	Jesús Lada
Equipa criativa	Carla Romeu
Supervisor de conta	Rafael Silvela
Director de contas	Ignacio Olazábal
Account Manager	Carolina Paramio
Produtor da agência	Paul Severn
Produtora	Agosto
Produção musical	Lost Fingers