Frédéric Royer
Creative Director / Head of Art at Publicis Conseil, Paris
Paris, França
TituloORANGE FOOTBALL(S)
BriefAfter 15 years of football sponsorship, Orange decided to even further strengthen its proximity to African football. So its new campaign spoke directly to the fans. “Official” football, the one played on a regulation football field, isn't the only one that counts. Every kind of football matters: amateur leagues, amongst friends, family, 2-2, or 4, or 40… with sneakers, sandals or even barefoot. Everyone plays their own football. Because all these football(s) are driven by one thing: passion.
Agência
Campanha ORANGE FOOTBALL(S)
Anunciante Orange International
Marca Orange
PostedNovembro 2019
Sector Empresarial Comunicação institucional
História Orange presents Football(s).During the Africa Cup of Nations Total, Egypt 2019, Orange, as a proud sponsor of the competition, launches its new African football topics related communication platform.
Tipo de Mídia Televisão e Cinema
Chief Executive Officer (CEO)
Director criativo
Copywriter / Art Director
Copywriter / Art Director
Group Account Director
Group Account Director
Account Management
Account Management
Account Management
Planeador estratégico
Planeador estratégico
Produtor da agência
Produtor da agência
Produtora
Produtora
Realizador
Brand Director
Brand Director
Brand Director

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