Toby Pschorr

Toby Pschorr

Global Business Director Volkswagen & Managing Director at DDB Berlin
Berlin, Alemanha

Sumário

A born and bred Bavarian, Toby moved to London in 1991 to take a degree in International Business Studies. His diverse work history includes working client-side as well as for various creative agencies.

Learning from some of the very best creative minds in the industry, Toby worked across many sectors and cultures in both global account lead and agency management positions. He acquired digital experience early on in his career whilst setting up a dedicated dotcom unit and also in subsequent leadership roles. He attended management training with Hyper Island, The London Business School and Harvard University.

Since joining DDB Berlin as Managing Director, Toby and his team have affected a dramatic turnaround. The agency is once again a thriving creative hub with employees from 15 different nationalities.

This year Toby took on the additional role as Global Business Director Volkswagen. In this role he supervises global brand campaigns and product launches and coordinates 24 DDB roster agencies around the world.

6325 Retirement

Retirement

MARCA:
118 118
AGÊNCIA:
WCRS
11714 Fingers

Fingers

MARCA:
Sony
AGÊNCIA:
Fallon
4134 Quarry

Quarry

MARCA:
118 118
AGÊNCIA:
WCRS
3923 Garage

Garage

MARCA:
118 118
AGÊNCIA:
WCRS
3644 Supermarket

Supermarket

MARCA:
118 118
AGÊNCIA:
WCRS
4011 Taxi

Taxi

MARCA:
118 118
AGÊNCIA:
WCRS

Positions

Global Business Director Volkswagen
Berlin, Alemanha
June 2015 - Present (8 anos 10 meses)
Global business lead for Volkswagen AG, DDB's largest worldwide client. Supervision of multi-market brand and product-launch campaigns. Coordination of 24 international DDB roster agencies. Member of the DDB Worldwide Executive Commitee, the DDB Europe Management Board and Omnicom's Global Client Leader Group.
Managing Director
Berlin, Alemanha
May 2012 - Present (11 anos 11 meses)
Managing Director & Geschäftsführer at DDB Tribal Berlin with 140 employees and the following clients: Volkswagen, eBay, Telekom, Jules Mumm, Bunte, Vattenfall, AEG, Immowelt.
Global Managing Director, Team Philips
Amstelveen, Países Baixos
2010 - April 2012 (2 anos 3 meses)
Global business lead for Philips Group (Consumer Electronics, Healthcare, Lighting). Core teams in London, Amsterdam & Toronto with regional hubs in Shanghai, Singapore, Mumbai, Moscow and Sao Paulo.
Global Managing Director, Team Philips
London, Reino Unido
2010 - April 2012 (2 anos 3 meses)
Global business lead for Philips Group (Consumer Electronics, Healthcare, Lighting). Core teams in London, Amsterdam & Toronto with regional hubs in Shanghai, Singapore, Mumbai, Moscow and Sao Paulo.
Managing Director
Santo London
2009 - 2010 (1 ano)
Coca-Cola, Vodafone, Nestle, Diesel
Business Director & Head of Account Management
BBH
London, Reino Unido
2005 - 2009 (4 anos)
Vodafone, Unilever, Audi, Mothercare
Group Account Director
London, Reino Unido
2003 - 2005 (2 anos)
Sony, Dorset Cereals, Skoda
11714 Fingers

Fingers

MARCA:
Sony
AGÊNCIA:
Fallon
Account Executive -> Board Account Director
London, Reino Unido
1995 - 2003 (8 anos)
BMW AG, BMW Japan, United Distillers, BMW GB, Reckitt Benckiser, WCRS (e-brands) founding partner, 118 118, Heinz, Toshiba, CNN, Prudential, Vizzavi
4698 Launch poster

Launch poster

MARCA:
118 118
AGÊNCIA:
WCRS
6325 Retirement

Retirement

MARCA:
118 118
AGÊNCIA:
WCRS
4134 Quarry

Quarry

MARCA:
118 118
AGÊNCIA:
WCRS
3923 Garage

Garage

MARCA:
118 118
AGÊNCIA:
WCRS
3644 Supermarket

Supermarket

MARCA:
118 118
AGÊNCIA:
WCRS
4011 Taxi

Taxi

MARCA:
118 118
AGÊNCIA:
WCRS
Marketing Assistant
BMW
1993 - 1994 (1 ano)
Financial controlling & coordination of international campaigns at BMW AG.

Educação

Omnicom Senior Management Programme Field Of Study Leadership

BBH 'Mini-MBA' Field Of Study Business Administration and Management, General

BA (Hons) Field Of Study International Business Studies

1991 - 1995 (4 anos)
Activities and Societies: Major: Marketing and Communications; Dissertation: The management of global advertising at BMW (achieved highest grade at Business School in over a decade); IPAG Ecole Superieur de Commerce Exchange programme for 6 months

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