Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Itália
TituloThe (RE) collection
Agência
Campanha The (RE) collection
Anunciante Diesel
Marca Coca-Cola/Diesel
PostedSetembro 2019
Sector Empresarial Vestuário
História (língua original) URL: https://dieselbin.store/
 
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. 
 
Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement. 
 
Tipo de Mídia Viral
Comprimento
Global Chief Creative Officer
Chief Creative Director
General Manager
Director criativo
Director criativo
Creative Supervisor
ACD
ACD
Redator
Director de arte
Designer
Account Director, Social Media
Executivo de contas
Global Strategic Planning Director
Chefe de Digital
Media Manager
Chefe de produção
Produtor
Produtor
Art Buyer
Director criativo
Fotógrafo
Produtor executivo
DOP Assistant
Stylist Assistant
Casting Director
Makeup artist
Hairdresser
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