| Titulo | Toast |
| Agência | BBH |
| Campanha | No1 - Unilever Flora |
| Anunciante | Unilever |
| Marca | Flora Pro-Activ |
| Data da primeira Transmissão/Publicação | 2008 / 2 |
| Sector Empresarial | Produtos alimentares calóricos |
| História | The films are set at a breakfast table filled with a variety of tasty foods. Using stop-frame animation, Flora pro.activ products assert their position of superiority over the other foods in a charming and engaging sequence of events: the mini-shots bottle is raised aloft a mountain of kiwi fruit, bagels and blueberries; whilst a stadium of snacks surrounds a piece of toast being munched into the shape of a No.1 for the heart healthy spread. |
| Filosofia | To continue to build on Floras global Love Your Heart mission of improving the worlds heart health by clearly communicating that no food lowers cholesterol more than Flora pro.activ. Were talking to those that think or know that they have high cholesterol levels. Theyre normal people and all they want is a simple and effective solution which allows them to forget about cholesterol and get on with life. |
| Problema | BACKGROUND Flora pro.activ is a range of foods (drink, yogurt, spread, milk) that contain plant sterols, proven to lower LDL (bad) cholesterol by 10-15% in as little as 3 weeks. 2 out of 3 adults in the UK have raised cholesterol; reducing LDL cholesterol leads to healthier hearts. THE BRIEF No food lowers cholesterol more than Flora pro.activ the UKs No.1 cholesterol lowering brand* Broken down, this brief is three-fold: -to assert the superior efficacy of Flora pro.activ products and stop consumer confusion about efficacy of cholesterol lowering products -to increase average weight of purchase of loyal consumers. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Produtora | th1ng th2ng |
| Director de publicidade | Judith Bruins |
| Director criativo | Marc Hatfield |
| Equipa criativa | Justin Moore |
| Equipa criativa | Golf Nuntawat |
| Planeador | Amanda Feve |
| Produtor da agência | Stephanie Whitehead |
| Producer | Dominic Buttimore |
| Realizador | Daniel Cohen |
| Director de fotografia | Simon Paul |
| Pós-produção | The Mill London |
| Música | Owen Pallet |
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