Adrian Botan
Chief Creative Officer Europe at McCann
London, Reino Unido
TituloBeer Heroes
Agência
Campanha Beer Heroes
Anunciante Ubrew
Marca Ubrew
Data da primeira Transmissão/Publicação 2019 / 5
Sector Empresarial Cervejas, sidras
História Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now.
Filosofia Ubrew is a small open brewery where 'you brew' your own beer. However, they're located at a loose amalgamation of breweries and have also to fight against the global brands, which annually spend millions in advertising. So, we launched the campaign, an insane quest for these anonymous 'beer heroes' of the internet. After a hardworking year, we found some of them and launched few documentaries about their heroic life as beer savers. And then, we paid them the best tribute possible, we brought them to London to brew their own beer, eventually launching a limited edition based on their deed.
Tipo de Mídia Viral
Comprimento
Mais Informações https://www.beerheroeswanted.com
Chief Creative Officer
Director criativo
Creative Director, Copywriter
Project Manager
Head of Copywriting
UX Designer
Digital Art Director
Digital Art Director
Social Content Manager
Head of Social Media
Digital Director
Creative President
3D Artist
Head of Strategy
Produtora
Realizador
Director de fotografia
Chefe de produção
Produtor executivo

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