Alzheimer's Society, UK - "My Carer"

McCann Worldgroup, Europe

McCann Worldgroup, Europe London, Reino Unido

5637

Titulo	My Carer
Agência	McCann Worldgroup, Europe
Campanha	My Carer
Anunciante	Alzheimer's Society
Marca	Alzheimer's Society, UK
Data da primeira Transmissão/Publicação	2019
Sector Empresarial	Associações de informação e de luta contra doenças
História	My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks.
Tipo de Mídia	Applications
Comprimento	135 seconds
Produtora	Skiled.app
Agency	MRM Worldwide
Global Executive Creative Director	Adrian Botan
Chief Digital Officer	Jon Carney
Digital Director	Mike Cooper
Director criativo	Roy Cohen
Redator	Hetu Negri
Director de arte	Juan Peirano
Digital Strategist	Cedrine Streit
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Diretor dos Negócios	Gorgie Rechner
Account Manager	Mel Caplan
Creative Technology Director	Mark Hollering
Lead Developer	Arend Koopmans
UX Lead	Hasher Marouf
Lead Architecture	Michael Malinsky
Lead Developer	Jetse Koopman