Titulo | Shark |
Agência | Y&R Israel |
Campanha | Shark |
Anunciante | Orange |
Marca | Orange |
Posted | Março 2007 |
Sector Empresarial | Telemóveis e pagers |
Legenda | Imagine the beautiful things you can do with 200 |
Filosofia | We chose to show the consumer benefit in a surprising and entertaining way. The creative concept stands out in its lively artistic features, joyfulness and striking simplicity. |
Problema | The challenge was to attract all the possible attention to a seemingly straightforward offer from the cellular operator - 200 minutes of free air time. |
Tipo de Mídia | Publicidade em jornais |
Mercado | Israel |
Director executivo criativo | Gideon Amichay |
Director de arte | Galit Attia |
Director criativo | Tzur Golan |
Redator | Hadar Orpaz |
Redator | Meital Shkedi |
Director de arte | Yariv Twig |