Titulo | Fantasy |
Agência | Y&R Israel |
Campanha | Fantasy |
Anunciante | Israel AIDS Task Force |
Marca | Israel Aids Task Force |
Posted | Fevereiro 2007 |
Sector Empresarial | Outros |
História | The Israel Aids Task Force is a non profit organization whose purpose is to inform and educate people about Aids. |
Filosofia | The projective of the campaign was to raise awareness to the fact that having casual sex is dangerous. The analogy created between the sexual fantasy and dark reality of the death, shockingly illustrates the danger of casual unprotected sex. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Israel |
Redator | Amit Gal |
Director de arte | Uri Dagan |
Director criativo | Tzur Golan |
Música | Ofer Meiri |
Director criativo | Gideon Amichay |