| Titulo | Wanted |
| Agência | Y&R Israel |
| Campanha | Wanted - Y&R |
| Anunciante | Young & Rubicam |
| Marca | Shalmor Avnon Amichay Y&R |
| Posted | Agosto 2010 |
| Sector Empresarial | Agências de publicidade |
| História | We decided to speak to programmers in the language they understand best programming and source codes, and in a place only they visit site source code pages. |
| Filosofia | We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs. |
| Problema | Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience programmers. |
| Tipo de Mídia | Interatividade |
| Mercado | Israel |
| Chief Creative Officer | Gideon Amichay |
| Director multimédia | Guy Poreh |
| Director criativo | Roy Cohen |
| Director criativo | Sagi Blumberg |
| Designer | Nadav Hauptman |
| Designer | Roee Malul |
| Project Manager | Amichay Katan |
| Interactive Studio Manager | Lena Feldman |
More Work
SEE ALLWhen you see the car of tomorrow
- MARCA:
- Hyundai
- AGÊNCIA:
- No, No, No, No, No, Yes
Get Tested (165 sec)
- MARCA:
- Israel AIDS Task Force
- AGÊNCIA:
- Y&R Israel
All The Names In The Country Share The Logo
- MARCA:
- Strauss
- AGÊNCIA:
- Y&R Israel
Vegetable Picasso
- MARCA:
- Magimix
- AGÊNCIA:
- Y&R Israel
Vegetable Mona Lisa
- MARCA:
- Magimix
- AGÊNCIA:
- Y&R Israel
Vegetable Magritte
- MARCA:
- Magimix
- AGÊNCIA:
- Y&R Israel
Office
- MARCA:
- Holmes Place Fitness Center
- AGÊNCIA:
- Y&R Israel
Baby
- MARCA:
- Holmes Place Fitness Center
- AGÊNCIA:
- Y&R Israel
Dog
- MARCA:
- Holmes Place Fitness Center
- AGÊNCIA:
- Y&R Israel