| Titulo | Mother |
| Agência | Y&R Israel |
| Campanha | Creating wonder out of basics - Strauss Group |
| Anunciante | Strauss Group Inc. |
| Marca | Strauss |
| Data da primeira Transmissão/Publicação | 2008 / 12 |
| Sector Empresarial | Comida |
| História | For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art. |
| Problema | Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Israel |
| Pós-produção | Gravity |
| Director executivo criativo | Gideon Amichay |
| Director criativo | Yoram Levy |
| Chefe de grupo criativo | Lior Zaid |
| Director de arte | Ayelet Chen |
| Director de arte | Tani Zipper |
| Redator | Matan Yedidya |
| Produtor da agência | Shira Robas |
| Realizador | Rani Carmeli |
| Artist | Hanoch Piven |
More Work
SEE ALLWhen you see the car of tomorrow
- MARCA:
- Hyundai
- AGÊNCIA:
- No, No, No, No, No, Yes
Get Tested (165 sec)
- MARCA:
- Israel AIDS Task Force
- AGÊNCIA:
- Y&R Israel
All The Names In The Country Share The Logo
- MARCA:
- Strauss
- AGÊNCIA:
- Y&R Israel
Vegetable Picasso
- MARCA:
- Magimix
- AGÊNCIA:
- Y&R Israel
Vegetable Mona Lisa
- MARCA:
- Magimix
- AGÊNCIA:
- Y&R Israel
Vegetable Magritte
- MARCA:
- Magimix
- AGÊNCIA:
- Y&R Israel
Office
- MARCA:
- Holmes Place Fitness Center
- AGÊNCIA:
- Y&R Israel
Baby
- MARCA:
- Holmes Place Fitness Center
- AGÊNCIA:
- Y&R Israel
Dog
- MARCA:
- Holmes Place Fitness Center
- AGÊNCIA:
- Y&R Israel