Laurent Dravet
Senior Copywriter at BETC
Boulogne-Billancourt, França
TituloNew Twingo 99% Different
Titulo (língua original)Nouvelle Twingo 99% différente
Agência
Campanha New Twingo 99% Different - Renault
Anunciante Renault
Marca Renault
PostedJunho 2007
Produto Twingo
Produto (língua original) Twingo
Sector Empresarial Automóveis
História Therefore, the agility test is conducted around two cones in the form of "dwarf heads", the aqua planning test shows the Manneken Pis used to water the circuit, road-adherence and resistance to difficult roads is made within a giant lego, the braking test occurs when confronted by a tribe of cowboys and indians who appear from nowhere, the obstacle avoidance test is made around two enormous threatening mallets, the safety test stages a huge boxing glove, and finally driveability and precision are proved through parking in an extremely narrow space.
História (língua original) Le test d'agilité est donc mené autour de 2 cones
Filosofia The idea of the film: the new twingo is put through a tough torture-test where it will prove its town and road qualities, its dynamism and modernity. But of course, Twingo would not be Twingo if this Torture-test were not just a bit off-the-wall, preserving its Twingo spirit; hence the signature "99% serious"
Filosofia (língua original) L'idée directrice du film: la nouvelle Twingo est mise à l'epreuve des test de "torture" de façon à prouver ses qualités en tant que voiture de ville, conçernant sa tenue de route, son dynamisme et sa modernité. Mais bien sûr, Twingo ne serait pas Twingo si ce test de "torture" n'était pas quelque peu "bizarroïde", de façon à pouvoir preserver son esprit originelle
Problema The new Twingo has been created to revolutionize the standards of the small car segment. Trendy, tonic, on the small car segment (Aygo, 107, C1) Twingo imposes a burst of seriousness and broadens its target. Twingo is aiming not only at women (already groupies) but also young men.
Problema (língua original) La nouvelle Twingo a été créée dans le but de revolutionner le secteur mercantile de "la petite voiture". Tendance, tonic, sur ce petit secteur automobile ( Aygo, 107, C1), la Twingo impose un élan de serieux et élargit le public ciblé. Twingo ne cible donc plus seulement les femmes mais aussi les jeunes hommes.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Europe
Produtora
Pós-produção
Supervisor de publicidade
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Director executivo criativo
Director criativo
Account Manager
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