Laurent Dravet
Senior Copywriter at BETC
Boulogne-Billancourt, França
Titulo4 Chips
Titulo (língua original)La Barquette
Agência
Campanha 4 Chips
Anunciante H.J. Heinz
Marca Heinz
Data da primeira Transmissão/Publicação
Produto Ketchup
Sector Empresarial Maionese, ketchup, mostardas
Filosofia Leo Burnett Paris has just received a new visuel for Heinz Ketchup as a continuity of the previous campaign.

The principle of the propotions' inversion is executed, the creators push the "ketchup addict" fantasy even further : they imagine a fast-food chain taking over Heinzmania by proposing the inversion in food habits. And so the ketchup is being served in a box for chips which is completely fulfilled and the chips are served per 4 in the accompaniment packet instead of the Heinz ketchup.
Like for the previous campaign, the Heinz logo is enough, for its notoriety to sign the poster.
Filosofia (língua original) Leo Burnett Paris vient de concevoir un nouveau visuel pour Heinz Ketchup, dans la continuité de la précédente campagne.
Le principe de l'inversion des proportions est respecté mais cette fois, les créatifs poussent un peu plus loin le fantasme du "ketchup addict": ils imaginent une chaîne de fast-food, prenant le relais de la Heinzmania en proposant elle-même l'inversion des habitudes alimentaires. Ainsi le ketchup est servi dans une barquette de frites remplie à ras bord et les frites sont offertes par 4 en sachet d'accompagnement, en lieu et place du ketchup Heinz.
Comme pour la précédente campagne, le logo Heinz suffit, par sa notoriété, à signer l'affiche.
Tipo de Mídia Cartaz
Mercado França
Director criativo
Director criativo
Director de arte
Redator
Redator
Fotógrafo

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