Laura Hauseman
Director de arte at RPA
Santa Monica , Estados Unidos
TituloDryer Fire
Agência
Campanha University of Farmers
Anunciante Farmers Insurance
Marca Farmers Insurance
Data da primeira Transmissão/Publicação 2011 / 3
Sector Empresarial Seguros
História Farmers Insurance is building on the successful University of Farmers campaign . This new chapter continues to creatively position and differentiate Farmers Insurance by highlighting its core strength: Farmers agents. 
The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif. Farmers was recently rated as the top training organization in the world by Training magazine over some well-known, blue-chip competition. 
The character that stands at the heart of the campaign is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by actor J.K. Simmons. Professor Nathaniel Burke teaches agents with larger-than-life dramatizations that take place at a magical representation of the University. 
In “Dryer Fire” Professor Burke uses a flame-thrower and a giant lint ball to show agents the dangers of laundry-room fires. 
Tipo de Mídia Televisão
Produção musical
Produção musical
Efeitos especiais
Telecine
Editor
Editor
Designer de produção
Produtor de linha
Produtor executivo
Produtor executivo
Produtor executivo
Director de fotografia
Realizador
Produtora
Produtor da agência
Produtor executivo da agência
Director criativo
Director criativo
Group Creative Director
Director executivo criativo

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