Laura Hauseman
Director de arte at RPA
Santa Monica , Estados Unidos
TituloAutoboatome
Agência
Campanha University of Farmers
Anunciante Farmers Insurance
Marca Farmers Insurance
Data da primeira Transmissão/Publicação 2010 / 10
Sector Empresarial Seguros
História Farmers Insurance launched the University of Farmers campaign to creatively position and differentiate the company by its core strength: Farmers agents are the best agents in the insurance category.
The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif., rated the No. 1 training program in the insurance category. Spectacular scenarios, both on TV and online at www.universityoffarmers.com, reveal a simple truth—a well-educated insurance agent will get you the best insurance policy for your needs and more than likely save you money in the process. 
The character who ties all the creative together is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by well-known character actor J.K. Simmons. 
The spot, "Autoboatome," shows a wave runner is caught on fire in a tree. Agents are quizzed and challenged by Professor Burke. 
Tipo de Mídia Televisão
Produtora
Produção musical
Produção musical
Efeitos especiais The Mill NY
Telecine
Editor
Empresa de produção
Designer de produção
Produtor executivo
Director de fotografia
Realizador
Produtor da agência
Produtor executivo da agência
Director assistente criativo
Director assistente criativo
Group Creative Director
Chief Creative Officer

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