Titulo | Autoboatome |
Agência | RPA |
Campanha | University of Farmers |
Anunciante | Farmers Insurance |
Marca | Farmers Insurance |
Data da primeira Transmissão/Publicação | 2010 / 10 |
Sector Empresarial | Seguros |
História | Farmers Insurance launched the University of Farmers campaign to creatively position and differentiate the company by its core strength: Farmers agents are the best agents in the insurance category. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif., rated the No. 1 training program in the insurance category. Spectacular scenarios, both on TV and online at www.universityoffarmers.com, reveal a simple truth—a well-educated insurance agent will get you the best insurance policy for your needs and more than likely save you money in the process. The character who ties all the creative together is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by well-known character actor J.K. Simmons. The spot, "Autoboatome," shows a wave runner is caught on fire in a tree. Agents are quizzed and challenged by Professor Burke. |
Tipo de Mídia | Televisão |
Produtora | Moxie Pictures LDN |
Produção musical | Jonathan Elias |
Produção musical | Elias Arts |
Efeitos especiais | The Mill NY |
Telecine | Company 3 |
Editor | Haines Hall |
Empresa de produção | Spot Welders |
Designer de produção | Ken Averill |
Produtor executivo | Lizzie Schwartz |
Director de fotografia | Russell Carpenter |
Realizador | Martin Granger |
Produtor da agência | Selena Pizarro |
Produtor executivo da agência | Gary Paticoff |
Director assistente criativo | Tom Hamling |
Director assistente criativo | Laura Hauseman |
Group Creative Director | Pat Mendelson |
Chief Creative Officer | David Smith |