BMO Bank - "Gold Digger"

FCB Canada

FCB Canada Toronto, Canadá

6356

Esse anúncio faz parte da Coleção ACT Responsible

Marca: BMO Bank
País: Canadá

Anunciante: BMO

Titulo	Gold Digger
Agência	FCB Canada
Campanha	Remove gender bias from dictionaries
Anunciante	BMO
Marca	BMO Bank
Data da primeira Transmissão/Publicação	2020 / 10
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic.”
Tipo de Mídia	Viral
Comprimento	15 seconds
Produtora	Untitled Films
Empresa de produção	Rooster Post Production
Pós produção	Alter Ego
Chief Creative Officer	Nancy Crimi-Lamanna
Group Creative Director	Andrew McPhee
Group Creative Director	Jeremiah McNama
Director assistente criativo	Elma Karabegovic
Director de arte	Hussein Rumaithi
Redator	Shannon McCarroll
Redator	Caleb McMullen
Broadcast Producer	Anne-Marie Martignago
Senior Producer	Adriana Laborde
Editor	John Garofalo
EVP	Tracy Little
General Manager	Tracy Little
Vice President (VP)	Erin Howes
Group Account Director	Erin Howes
Director de contas	Allison Lochhead
Supervisor de conta	Ali Gayowski
Chief Strategy Officer	Shelley Brown
Vice President (VP)	Eryn LeMesurier
Estrategista	Eryn LeMesurier
Realizador	Hubert Davis
Produtor executivo	Peter Davis
Produtor de linha	Trudy Turner
Director de fotografia	Kiel Milligan
Editor	Michelle Czukar
Produtor executivo	Samantha MacLaren
Colorist	Eric Whipp
Flame Artist	Darren Achim
Música	Apollo
Music Director	Daenen Bramberger
Compositor	Daenen Bramberger
Executive Music Producer	Tom Hutch
Casting	Shasta Lutz
Casting	Jigsaw Casting
Agência de Mídia	Um
Group Director	Tim Davies
Realizador	Katey Gault
Account Manager	Rachel Pearson