Titulo | Earthquake |
Agência |
Y&R Dubai
|
Campanha |
Heroes Wanted
|
Anunciante |
Red Cross
|
Marca |
Red Cross Lebanon
|
Data da primeira Transmissão/Publicação |
2012 / 2
|
Sector Empresarial | Acções caridade, fundações, voluntariado
|
Legenda | Redcross.org.lb/volunteer |
História | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
Problema | Volunteer numbers are always low and we wanted to encourage new sign ups. |
Resultado | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
Tipo de Mídia |
Poster
|
Retocador digital |
Gitten Tom
|
Produtor |
Leng Panganiban
|
Chefe de produção |
Amin Soltani
|
Director de arte |
Sajesh Pudussery
|
Redator |
William Mathovani
|
Director criativo |
Kalpesh Patankar
|
Chief Creative Officer |
Shahir Zag
|