Sophie Daranyi

Sophie Daranyi

President at RAPP, London
London, Reino Unido

Sumário

Sophie Daranyi joined Haygarth in 1999, becoming MD in 2002, playing a key role in an MBO in 2005 and becoming CEO in 2008. Haygarth is one of the leading creative through the line agencies with clients including Vodafone, Dairy Crest, P&G, Sony Mobile, Majestic Wine, Budgens and Disney.

Working with the senior management team, Sophie Daranyi is responsible for the overall management, growth and reputation of Haygarth as well as being actively involved in some key clients and new business. She has continued to foster a strong corporate culture at Haygarth, with the company appearing in the Sunday Times Best Small Companies for eight consecutive years.

Over the past 22 years her career has spanned both client and agency positions – both global and UK. She started her career at Shandwick PR and after spending a number of years agency side she joined Seagram Spirits & Wine Group where she spent six years in roles in Corporate Communications and subsequently Global Marketing. She has worked on leading brands including Chivas Regal Whisky, Nescafé , Hovis and Tropicana.
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Positions

President
London, Reino Unido
June 2015 - Present (8 anos 9 meses)
As President RAPP UK I joined in June 2015 to help drive and ignite the agency's future strategy focussing on our expertise in first party data to drive customer value through the balance of 'precision and empathy'. I've build an outstanding senior management team with whom I work closely to oversee the agency's growth, working in collaboration with our Omnicom sister agencies and actively working on clients. With over 300 talented people across a number of locations I'm also passionate about creating an inclusive and energetic culture.
CEO
London, Reino Unido
May 1999 - Present (24 anos 10 meses)
Haygarth is a creative agency specialising in brand and retail. Acquired by DAS (part of Omnicom) in June 2014 we are now proudly part of RAPP. We are based in SW19 with over 100 talented employees delivering best practice marketing across a number of disciplines. Key clients include Sony Mobile, Disney, Vodafone, Dairy Crest, Heinz, H.Samuel and Mars. I work to support our CEO Marcus in overseeing the agency’s overall general management, culture and reputation and am actively involved in new business and client management. Haygarth has twice been Marketing Agency of the Year as well as The Grocer's Brand Experience Agency of the Year. Our culture is core to our reputation and we have appeared in The Sunday Times Best Small Companies Top 100 consecutively for the past 10 years.
Corporate Communications & Global Marketing
Seagram
1993 - 1999 (6 anos)
Account Manager
Richard Mulcaster & Associates
1990 - 1993 (3 anos)
Account Executive
London, Reino Unido
1988 - 1990 (2 anos)

Associações pro

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