Jean-Marc Kuentzmann
Global Client Service Lead, Managing Director at Y&R Paris at Y&R Paris, Boulogne-Billancourt
Paris, França
TituloPuzzle 1
Agência
Campanha Puzzle
Anunciante Fondation Mimi
Marca Mimi Foundation
PostedJaneiro 2011
Sector Empresarial Acções caridade, fundações, voluntariado
Legenda Let's help cancer sufferers rebuild their image
Problema  

The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare.
Its objective : to help patients rebuild their image so as to better copewith their cancer condition.

 
Resultado  

In order to heighten public awareness, the Foundation has created a number of interactive psters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does.

 
Tipo de Mídia Cartaz
Art Buyer
Account Manager
Account Manager
Redator
Director de arte
Director executivo criativo

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