Jean-Marc Kuentzmann
Global Client Service Lead, Managing Director at Y&R Paris at Y&R Paris, Boulogne-Billancourt
Paris, França
TituloPuzzle 2
Agência
Campanha Puzzle
Anunciante Mimi Foundation
Marca Mimi Foundation
Data da primeira Transmissão/Publicação 2010 / 12
Sector Empresarial Acções caridade, fundações, voluntariado
Legenda Let's help cancer sufferers rebuild their image
Filosofia In order to heighten public awareness, the Foundation has created a number of interactive posters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does.
Problema The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare.
Its objective : to help patients rebuild their image so as to better copewith their cancer condition.
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