| Titulo | Make Your Favorite Cold Drinks |
| Agência | Havas New York |
| Campanha | Keurig Kold |
| Anunciante | Keurig, Incorporated |
| Marca | Keurig Kold |
| Data da primeira Transmissão/Publicação | 2015 / 9 |
| Sector Empresarial | Pequenos electrodomésticos e elementos de decoração para o lar |
| História | Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Group Executive Creative Director | Israel Garber |
| Group Executive Creative Director | Jason Musante |
| Director executivo criativo | Dustin Duke |
| Director executivo criativo | Jon Wagner |
| ACD/AD | Kristine Salm |
| ACD/CW | Guy Seese |
| Co-Head of Production | Sylvain Tron |
| Produtor executivo | Deepa Joshi |
| Junior Producer | Christina Leprine |
| Director de contas | Laura Dartnell |
| Director de contas | Laure Ayel |
| Executivo de contas | Alex Zubak |
| Chief Strategy Officer | Tim Maleeny |
| Head Of Planning | Dana Ewing |
| Diretor de Estratégia | Alla Gonopolsky |
| Diretor de Estratégia | Maggie Windsor Gross |
| Diretor de Estratégia | Neil Kumar |
| Produtora | Brand New School |
| Realizador | CHRIS DOOLEY |
| Managing Partner | Devin Brook |
| Visual Effects Supervisor | Mark French |
| Produtor de linha | David Wolfson |
| Pós produção | Brand New School |
| Creative Director, Brand New School | CHRIS DOOLEY |
| Designer | Andrés Rivera |
| Designer | Jeffrey Welk |
| Designer | Morten Kühl Christensen |
| Designer | Kris Wong |
| Designer | Serge Kirsanov |
| CG Supervisor | Russ Wootton |
| Gráficos 3D | Morten Kühl Christensen |
| Gráficos 3D | Dan Bradham |
| Gráficos 3D | Jeff Bryson |
| Gráficos 3D | Shane Csontos-Popko |
| Flame Artist | Mark French |
| Flame Artist | Kirk Balden |
| Storyboard Artist | Ryan Beckwith |
| Editor | Moss Levenson |
| Assistant Editor | Tyler Byrnes |
| Colorist | Colin Travers |
| Chefe de produção | Julie Shevach |
| Supervising Producer | Suzanne Potashnick |
| Director de fotografia | Jimmy Matlosz |