Titulo | Love Has No Labels |
Agência | CP+B |
Campanha | Love Has No Labels |
Anunciante | Ad Council |
Marca | Love Has No Labels |
Posted | Março 2015 |
Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
História | According to the Perception Institute, even the most open-minded people have implicit bias built in through society stereotypes, even if they don’t consciously act on it. But addressing this is near impossible when these same people don’t acknowledge they’re affected by it. To address this, an online video was shared featuring a large x-ray installation that displayed skeletons kissing, hugging and dancing. The viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, it created a simple demonstration of their implicit bias. |
Resultado | The video immediately went viral (40 million views in two days). It recently hit 110 million combined views (YouTube+Facebook), becoming the fastest spreading campaign ever and 2nd most viewed and shared PSA in history after just 3 weeks. Over 1.5 billion media impressions in 3 months. Numerous celebrities shared the campaign including the First Lady of the United States, Michelle Obama. Selected as one of the top ten highlights of 10 Years of YouTube. The Ambient Advert titled Love has no labels was done by R/GA New York advertising agency for brand: Ad Council in United States. It was released in the Mar 2015. |
Tipo de Mídia | Viral |
Comprimento | |
Empresa de produção | Brewster Parsons |
Produtora | Persuade Content |
Director executivo criativo | Chris Northam |
Produtor | Diego de la Maza |
Chefe de produção | Kat Friis |
Managing Diretor | Matthew Alland |
Digital Producer | Jon Hingston |
Account Manager | Becky Smith |
Director de contas | Shawn Zupp |
Group Executive Creative Director | Nick Law |
Realizador | Danielle Levitt |
Produtor executivo | Edward Grann |
Produtor executivo | Jerry Solomon |
Director de fotografia | Mike Berlucchi |
Produtor de linha | Caleb Omens |
Chefe de produção | Cat Sampson |
Pós produção | Venice |
Editor | Pedram Torbati |
Assistant Editor | DJ Cosgrove |
Colorist | Louis Mackall |
Producer | Zack Whitley |
Produtor executivo | Darcy Parsons |
Produtor executivo | Jason Cohon |
Mixer | Tom Paolantonio |
Produtor executivo | Susie Boyajan |