Nick Law
Global Lead for Design and Creative Tech at Accenture Song
New York, Estados Unidos
TituloSocial Media Hell
Agência
Campanha SXSW
Anunciante R/GA
Marca R/GA
PostedAgosto 2011
Sector Empresarial Sites de comunidades na internet
Filosofia Social media has taken over our lives. We are constantly bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell.
Tipo de Mídia Interatividade
Director de arte
Director executivo criativo
Redator
Redator
Director assistente criativo
Chief Creative Officer

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