Paul Jordan
Director executivo criativo at TBWA\London
London, Reino Unido
TituloThe Race Is On
Agência
Campanha International Women’s Day 2017
Anunciante Western Union
Marca Western Union
Data da primeira Transmissão/Publicação 2017 / 3
Sector Empresarial Banca, finanças, lei e seguros
História The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”. 
Filosofia mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars 
Tipo de Mídia Televisão
Comprimento
Empresa de design sonoro
Música
Brand Strategy Director
Brand Management/Strategy
Director executivo criativo
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Diretor dos Negócios
Director de contas
Account Manager
Chief Strategy Officer
Estrategista
Produtor da agência
Realizador
Produtora
Producer
Editor
Pós produção
Director de fotografia
Empresa de produção Work Post

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