Titulo | The Race Is On |
Agência | DENTSU CREATIVE |
Campanha | International Women’s Day 2017 |
Anunciante | Western Union |
Marca | Western Union |
Data da primeira Transmissão/Publicação | 2017 / 3 |
Sector Empresarial | Banca, finanças, lei e seguros |
História | The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”. |
Filosofia | mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de design sonoro | String and Tins |
Música | Finger Music |
Brand Strategy Director | Michael Abbott |
Brand Management/Strategy | Natasha Chatur |
Director executivo criativo | Angus Macadam |
Director executivo criativo | Paul Jordan |
Director criativo | Rich Holmes |
Equipa criativa | Holly Fallows |
Equipa criativa | Charlotte Watmough |
Diretor dos Negócios | Louise Lang |
Director de contas | Zara Gregory |
Account Manager | Henry Carless |
Chief Strategy Officer | Chris McKibbin |
Estrategista | Fiona Lenahan |
Produtor da agência | Alessia Small |
Realizador | MJ Delaney |
Produtora | Moxie Pictures |
Producer | Barry Heaps |
Editor | Ben Jordan |
Pós produção | Jam Post |
Director de fotografia | Gerardo Madrazo |
Empresa de produção | Work Post |