Titulo | Ghost |
Titulo (língua original) | Fantôme |
Agência | Libre MullenLowe |
Campanha | Nett Finess. Nothing To Do With - Vania |
Anunciante | Vania Expansion SNC |
Marca | Nett |
Data da primeira Transmissão/Publicação | 2002 / 7 |
Produto | Nett Finess |
Produto (língua original) | Nett Finess |
Sector Empresarial | Tampões |
Legenda | A Tampon Should Cause Fear. It Has Nothing To Hurt |
Legenda (língua original) | Un tampon peut faire peur. Il n'a rien pour faire mal |
História | The fear of the pain on the insertion, virginity, discretion : many subjects tackled with truth and a bit of humour. |
História (língua original) | La peur de la douleur à l'insertion, la virginité, la discrétion, autant de sujets abordés avec vérité et un brin d'humour. |
Filosofia | The campaign targets teenagers and women (between 18-30 years) and shows systematically the tampon in different ways. The brand tries to tame the women to the use of the tampon which, today, still remains too often "taboo". Putting off the real or simply perceived brakes which prevent the women to turn towards this type of protection and to praise the benefits of the tampon is a double strategy combined in a campaign with modern and unexpected visuals. |
Filosofia (língua original) | Destinée aux adolescentes et aux femmes (18-30 ans), la campagne montre de manière systématique le tampon dans tous ses états. La marque essaie ainsi d'apprivoiser les femmes à l'usage du tampon qui encore aujourd'hui reste trop souvent "tabou". Lever les freins réels ou simplement perçus qui empêchent les femmes de se tourner vers ce type de protection et vanter les bénéfices du tampon, une stratégie double réunie dans une campagne aux visuels modernes et inattendus. |
Problema | Nett, Vania Expansion & Lowe Alice apply themselves "to shelving the tampon out!". |
Problema (língua original) | Nett, Vania Expansion & Lowe Alice s'emploient à "sortir le tampon du placard!". |
Tipo de Mídia | Imprensa e publicações |
Director criativo | Philippe Baglio |
Director de arte | Thomas Poirrier |
Redator | Valentine Gilbert |
Director executivo criativo | Grégoire Delacourt |
Fotógrafo | Francis Azémard |
Account Manager | Saphia de Camas |
Account Manager | Caroline McGinn |
Account Manager | Blandine Viegas |
Director de publicidade | Daniel Chassagnon |
Director de publicidade | Laetitia Decelis |