Saphia de Camas
Account Manager at Libre MullenLowe
Paris, França
TituloPaper Cups
Titulo (língua original)Gobelets
Agência
Campanha Nett Finess. Nothing To Do With - Vania
Anunciante Vania Expansion SNC
Marca Nett
Data da primeira Transmissão/Publicação 2002 / 7
Produto Nett Finess
Produto (língua original) Nett Finess
Sector Empresarial Tampões
Legenda No, A Tampon Can't Be Lost
Legenda (língua original) Non, un tampon ne peut pas se perdre
História The fear of the pain on the insertion, virginity, discretion : many subjects tackled with truth and a bit of humour.
História (língua original) La peur de la douleur à l'insertion, la virginité, la discrétion, autant de sujets abordés avec vérité et un brin d'humour.
Filosofia The campaign targets teenagers and women (between 18-30 years) and shows systematically the tampon in different ways. The brand tries to tame the women to the use of the tampon which, today, still remains too often "taboo".
Putting off the real or simply perceived brakes which prevent the women to turn towards this type of protection and to praise the benefits of the tampon is a double strategy combined in a campaign with modern and unexpected visuals.
Filosofia (língua original) Destinée aux adolescentes et aux femmes (18-30 ans), la campagne montre de manière systématique le tampon dans tous ses états. La marque essaie ainsi d'apprivoiser les femmes à l'usage du tampon qui encore aujourd'hui reste trop souvent "tabou".
Lever les freins réels ou simplement perçus qui empêchent les femmes de se tourner vers ce type de protection et vanter les bénéfices du tampon, une stratégie double réunie dans une campagne aux visuels modernes et inattendus.
Problema Nett, Vania Expansion & Lowe Alice apply themselves "to shelving the tampon out!".
Problema (língua original) Nett, Vania Expansion & Lowe Alice s'emploient à "sortir le tampon du placard!".
Tipo de Mídia Imprensa e publicações
Director criativo
Director de arte
Redator
Director executivo criativo
Fotógrafo
Account Manager
Account Manager
Account Manager
Director de publicidade
Director de publicidade

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