Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, Brasil
Titulo#HerShe
Agência
Campanha #HerShe
Anunciante The Hershey Company
Marca Hersheys
Data da primeira Transmissão/Publicação 2021 / 3
Sector Empresarial Chocolate
História With the theme “She Dreams” and “Her Dream”, the new edition turns the packaging of its traditional milk chocolate bars into an exhibition platform for the artistic work of eight women, in different expressions, and brings their talents as a way to achieve their dreams. The platform also offers workshops and masterclasses in partnership with Plano Feminino ONG. To promote the platform, BETC Havas created a music video with the singer Yzalú, who stamped one of the packagings of the 2020 edition and now returns performing the song “what’s your dream?” created for the campaign. The music video also presents the universes of the eight artists of this year, promoting empathy with women's search for a society with more opportunities and conditions to make dreams a reality. Full of female references throughout the plot, the music video celebrates the legacy of great women like Frida Kahlo, Tarsila do Amaral, Angela Davis, among others.
Tipo de Mídia Music Video
Comprimento
Chief Creative Officer
Director executivo criativo
Director assistente criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Media Channels and Engagement
Media Channels and Engagement
Media Channels and Engagement
Media Channels and Engagement
Media Channels and Engagement
Estrategista
Estrategista
Estrategista
Content
Content
Content
Produção
Produção
Produção
Produção
Produção
Graphic Production
Graphic Production
Graphic Production
Graphic Production
Technology
Produtora
Produtor executivo
Produtor executivo
Realizador
Realizador
Fotógrafo
Fotógrafo
Director de arte
Pós produção
Producer
Account Manager
Audio Production Company
Sound Director
Sound Director
Sound Director
Producer
Audio Account
Coordination
Masterclasses
workshops
Masterclasses
workshops
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade

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