Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, Brasil
Titulo#HerSheGallery
Agência
Campanha #HerSheGallery
Anunciante The Hershey Company
Marca Hershey's
Data da primeira Transmissão/Publicação
Sector Empresarial Chocolates, barras, rebuçados, pastilhas
História For the physical packaging, six artists were brought to the light, having their work stamped on the wrapper: Ana Flávia (@affnana) and Alessandra Lemos (@loleland), both illustrators. Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas), writer and poet respectively. As for music, Yzalú (@yzalu) and Bruna Mendez (@brunamendez), have their photos accompanied by a QR code linked to their current singles. Yzalú (@yzalu) is also the voice behind the film promoting the campaign. In order to potentialize the talent showcase, the brand will publish the work on its social networks and digital channels. The intention of sharing the artists with the audience also extends to the final target: other female talent will be able to post their work using the hashtags #HerShe and #HerSheGallery and have the brand sharing their artistry on its channels.
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Account Manager
Account Manager
Account Manager
Estrategista
Estrategista
Estrategista
Estrategista
Estrategista
Estrategista
Producer
Producer
Producer
Producer
Producer
Fotógrafo
3D Producer
Editor
Produção de som
Account Manager
Account Manager
Coordinator
Coordinator
Sound Designer
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade

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