Titulo | Hidden Messages |
Agência | Africa |
Campanha | Hidden Messages |
Anunciante | Instituto Maria da Penha |
Marca | Instituto Maria da Penha |
Data da primeira Transmissão/Publicação | 2015 / 4 |
Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
Legenda | An idea that transformed Instagram usernames into messages to fight prejudice. |
História | One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA). To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil). Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence. |
Tipo de Mídia | Social Media |
Comprimento | |
Chief Creative Officer | Sergio Gordilho |
Director executivo criativo | Rafael Pitanguy |
Director executivo criativo | Eco Moliterno |
Director executivo criativo | Álvaro Rodrigues |
Director criativo | Jeferson Rocha |
Director criativo | Andrea Siqueira |
Director assistente criativo | Bernardo Romero |
Director assistente criativo | Beto Rogoski |
Redator | Lucas Ribeiro |
Director de arte | Ivan Loos |
Director de arte | Jeferson Rocha |
Director de arte | André Batista |
Projects Creative Director | Evandro Soares |