Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, Brasil
TituloHidden Messages
Agência
Campanha Hidden Messages
Anunciante Instituto Maria da Penha
Marca Instituto Maria da Penha
Data da primeira Transmissão/Publicação 2015 / 4
Sector Empresarial Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Legenda An idea that transformed Instagram usernames into messages to fight prejudice.
História One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA).
To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil).
Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence. 
Tipo de Mídia Social Media
Comprimento
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director assistente criativo
Director assistente criativo
Redator
Director de arte
Director de arte
Director de arte
Projects Creative Director

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