Nutrella - "Friendly Mirror"

Africa

Africa São Paulo, Brasil

17680

Marca: Nutrella
País: Brasil

Anunciante: Grupo Bimbo

Titulo	Friendly Mirror
Agência	Africa
Campanha	Friendly Mirror
Anunciante	Grupo Bimbo
Marca	Nutrella
Data da primeira Transmissão/Publicação	2014 / 8
Sector Empresarial	Biscoitos, pão, bolachas
Legenda	awakens a smile in you
História	To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women.The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles.
Filosofia	To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women. The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles.
Tipo de Mídia	Ambient
Comprimento	84 seconds
Mais Informações	.
Director executivo criativo	Sergio Gordilho
Director criativo	Andrea Siqueira
Director criativo	Jeferson Rocha
Redação	Thomas Davini
Director de arte	André Batista
Director de arte	Jeferson Rocha
Produtor da agência	Valdir Santos
Produtor da agência	Rodrigo Ferrari
Client Services Director	Cintia Hachiya
Client Services Director	Isabela Melo
Client Services Director	Julia Alves de Lima
Director de media	Eduardo Ferreira
Director de media	Natassia Grieco
Director de media	Carlos Guerra
Planeador	Marcio Beauclair
Planeador	Mahira Oliveira
Produtora	Santa Transmedia
Produtor	Rafael Klein
Produtor	Renata Munaretto
Realização	Pedro Mahfuz
Produtor executivo	Amadeu Caringi
Director de fotografia	Baiano
Empresa de produção	Santa Transmedia
Pós-produção	Santa Transmedia
Empresa de design sonoro	Fita Sound Design