Patrick Duguid
Produtor at The Line Animation Studio Ltd.
London, Reino Unido
TituloPlay Like Pelé
Agência
Campanha Play Like Pelé
Anunciante Mars, Inc.
Marca Snickers
Data da primeira Transmissão/Publicação 2017 / 5
Sector Empresarial Chocolate
História To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a football stadium to life in an animated tribute to the greatest footballer of all time.

As Pelé walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch.
Shot and animated by Piranha Bar, the entire stadium was rendered in CG and animated to allow for the designs. The stadium used for the shoot had entirely blue seats which were all changed to reflect the iconic Snickers branding colours – brown, white, red and blue.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director criativo
Director criativo
Produtor da agência
Produtora
Realizador
Director de fotografia
Produtor
Produtor
CG Lead
3D Modeler
Design de imagens
Compositing
Compositing
Design de imagens

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