John Allison
Heads at MPC LDN
London, Reino Unido
TituloThe Outsider
Agência
Campanha The Outsider
Anunciante N/A
Marca Grand National
Data da primeira Transmissão/Publicação 2015 / 3
Sector Empresarial Equipamentos desportivos, eventos desportivos
História Channel 4's 4Creative has created an animated mini-epic this year to promote its coverage of the U.K.'s most famous horse race, the Grand National. 
Filosofia While it couldn't be more different from last year's ad, which featured half naked men fighting, this one, directed by Nexus duo Alan Smith and Adam Foulkes, is equally gripping. Called "The Outsider," it's the story of a baby unicorn who, like the Ugly Duckling, doesn't fit in -- in a world of pastel ponies, he's dark and has a twisted horn and underdeveloped wings. After an epic chase across a mythological landscape in which he attempts to outrun the other unicorns, he transforms into a race horse, and you can probably guess the rest.
John Allison and Chris Bovill, Heads of 4Creative said in a statement: "People love the Grand National because even the outsider has a chance. We wanted to dramatise this whilst at the same time blowing the whistle on all the prejudiced unicorns out there."
This year's Crabbie's Grand National Festival is broadcast live on Channel 4 from April 9 to 11. 
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Produtor da agência
Group Business Director
Produtora
Realizador
Director executivo criativo
Produtor
Production Manager
CG Lead
Animation
Sound Design and Mix
Sound Design and Mix
Music Production Company
Producer
Composer

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