Tony Rapaccioli
Sound Engineer at Wave London
London, Reino Unido
TituloThe Beast
Agência
Campanha The Beast
Anunciante KP Snacks
Marca McCoy’s
Data da primeira Transmissão/Publicação 2021 / 2
Sector Empresarial Batatas fritas, snacks crocantes, bolachas de água e sal
Filosofia Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps unleashes a furry long-armed Beast with a craving for flavour, who seeks out the nearest pack of McCoy’s.

The first ad in the series sees a woman at work direct her “Beast” to a nearby convenience store, where the shopkeeper is eating new McCoy’s Peri-Peri Fire Pit.

ENGINE Creative was briefed to position McCoy’s as a snack that turns up the taste volume on many levels, leaving the boring crisps behind. The agency’s response was to create a Beast whose craving for flavour must be satisfied, allying the truth of the brand’s intense flavour with the unexpected friction of a cheeky Beast who lives inside all of us, and who will stop at nothing in its craving for real taste.

The comedy of the Beast is in the puppet. By keeping everything in-camera, Joseph was able to deliver brilliant performance with natural spontaneity. Speaking about the process, he said... "Some scripts are literally a dream come true. To keep these films feeling as rooted in the real world as possible everything was shot in camera with very little post-production. Each long hairy flavour grabbing puppet was brought to life as a physical puppet measuring over 3m in length! Bicycle brake cables were used to give each hand its characterful articulated movements."

The campaign is aimed at an audience of 25-44 year old “flavour cravers” who seek stimulation and adventure in life to punctuate the mundane. This desire to dial things up plays out in their choice of McCoy’s with its whole range of big, punchy flavours.


The 20-second and 10-second films are spearheading a campaign that will run on major terrestrial and satellite TV channels, as well as VOD on ITV, Sky and All 4, and in OOH locations close to stores. Media planning and buying is through Starcom.
Tipo de Mídia Televisão
Comprimento
Auditivo
Tipografia
Director executivo criativo
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Client Managing Director
Account Manager
Senior Account Director
Senior Account Director
Chief Strategy Officer
Diretor de Estratégia
Senior Strategist
Project Manager
Produtor executivo
Produtor da agência
Agency Production Assistant
Produtora
Realizador
Produtor executivo
Produtor
Director de fotografia
Assistant Director
Empresa de produção
Editor
Editing Producer
Editing Producer
Pós produção
Colorist
Flame Artist
Flame Artist
Post-production Producer
Sound Engineer
Audio Producer
Tipografia
CGI
CGI
Agência de Mídia

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